Friday, November 12th, 2010

Superga Shoes are Back – And They’re After Your Whole Family

by Erika

A Superga store recently opened up in my hometown and though it looked like a regular sneaker store at first, the old style logo got me curious about the brand.

My curiosity took me to the Superga website where I found out that this Italian shoe brand has been around since 1913. They first made tennis shoes, expanded to making other shoe styles, and when they finally got around to inventing their now world-famous 2750 model, Superga went on to become THE shoe icon for classic European sportswear.

Did you wear Superga sneakers as a kid? This might be a nostalgia trip for you. Superga has been making a slow but steady comeback into the fashion market for the past year and have introduced these new, updated and more current designs of their classic 2750 shoe:

Superga 2750 Unisex Styles

From top: Superga 2750 Tweed, $79.00; Superga 2750 PCOT in Black Canvas, $89.00; Superga 2750 Fantasy, $66.60; Superga 2750 PCOT in Light Brown Canvas, $89.00

They also have these women-only styles that are really fun-looking:

Superga Women’s Styles

From top: Superga 2750 Matlas, $79.00; Superga Limited Edition Animale, $118.00; Superga 2750 Fantasy Cotu, $66.60; Superga San Remo, $77.50

But I think they did the best job on their kids’ line. Just check out these playful, happy prints and colors on Superga Kids sneakers:

Superga Kids Girls’ Styles

From top: Superga Kids SU 727, $50.40; Superga Kids 2750 Star, $69.00; Superga Kids Genova, $53.10; Superga Kids SU 726, $50.40

Superga Kids Boys’ Styles

From top: Superga Kids 298 Suede H&L, $74.00;  Superga Kids 298 Suede Lace, $74.00; Superga Kids Stadio, $45.90; Superga Kids 2750 Vintage Dyed Lace, $59.00

Looks like it’s time to start collecting these sneakers again. It’d be fun to start a collection as a whole family!

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